B.B.A

B.B.A

Education is the mother of Leadership

An investment in Knowledge pays the best Interest - Benjamin Franklin

Bachelor of Business Administration is a professional course designed by Periyar University, Salem to meet the present industrial requirements as well as the future requirements of the corporate world. Sri Moogambigai Arts and Science College for women provide the right and solid foundation to build various skills and to develop the overall leadership quality to the students. Students learn to improve their basic business procedures, communication skills and the managerial skills to face the highly competitive world. The students are also offered specialization in Finance Management, Marketing Management, Production Management and Human Resource Management. This programme develops the business sensitivity through experimental and professional learning to provide with the right platform for career development.

Vision

The students are also offered specialization in Finance Management, Marketing Management, Production Management and Human Resource Management. This programme develops the business sensitivity through experimental and professional learning to provide with the right platform for career development.

Mission

“To provide a traditional, conformist and innovative educational environment for creating global competencies and bring awareness to our rich and varied heritage to develop social responsibility amongst the students from all backgrounds”.

Objectives

  • To build the manpower in the field of management.
  • To keep in touch with the recent advanced techniques in the management studies.
  • To ensure optimum participation of the students in curricular, co-curricular and extra-curricular activities.
  • To intensify the overall personality of the students, leadership quality and motivate them for innovative practices.
  • To amplify the entrepreneurial qualities among the students.

Departmental activities

Pedagogy

Sri Moogambigai Arts and Science College for women is using tools - akin Lecture, Case Studies, Role Play, Seminar, Group Discussion, Business Games to provide the students with an opportunity to vitally evaluate the class-room inputs with hard realities of real business life in varied areas such as Strategic Management, Organizational Procedures, Conflict Resolutions, Group Dynamics, Communication, Decision-Making and Leadership Initiatives, etc.. For the benefit of students, we regularly plan and organize Debates, extempore, Seminars, Guest Lectures, and Industrial Visits, Case Studies and Webinars to improve their skills.

Industrial Visit

All students visit various industries to blend theoretical knowledge with practical knowledge. The students are benefited and they can compare the course material with that of the system being operated in the industry, which helps them to be a part of industrial expertise.

Special Practice

Project and case studies are the integral parts of the professional course. In the project, they have to undergo a training programme in any industry and do research on problems and grievances at all stages. In case studies, the students have to tackle with the present industrial situation and have to offer the right solution to the problems, related to the case.

Group Discussion

In curricular activities of the department, Group Discussions have been conducted at regular intervals on current affairs to improve their communication and inter-personal skills.They share their views on the basis of the knowledge gained in the lectures and the expert guidance, as well.

Event Celebration

The department is celebrating all the important days. Speech competition, quiz competition, inter-departmental activities and cultural activities are conducted on these days so as to get overall information about their work and to get motivated.

Job Opportunities
  • Promotional opportunities are more in District, Regional, Zonal Managerial Position in MNCs and in Micro Small and Medium Enterprises (MSME) HR & Administrative and other executive positions.
  • To become an Importer and an Exporter and even to become an Entrepreneur or a Business Consultant for leading retail business outlets, etc.
  • Abundance of opportunities are available from Executive to Chief Executive officer in both manufacturing and service sectors like MNCs, Export and Import companies, Software companies, Warehouses, Logistics companies and Leading branded retail outlets, Stock markets, Banking sector, Insurance sector, Investment firms, Marketing, HR and Business consultancies, Non-banking financial institutions, Educational institutions, etc.
  • In general, the students are eligible to write the competitive examinations like TNPSC, UPSC, RRB, IBPS, IRDA etc.,
  • Higher Education Opportunities: M.B.A. (about 55+ Specialized branches were developed like Business Analytics, Retail,Logistics,Supply Chain, Aviation and Shipping,Operations,Disaster Management,Hospital management, Project Management, Construction Management, Pharmacy Management, Travel and Tourism Management, Textile Management, Sports Management, Petrochemical Management, Human Resource, Marketing, Finance, Banking, Insurance, Production, Systems, Hotel Management, etc..)
  • Other Courses: M.I.B.A, M.H.R.M, ICWA, ACS, CA, M.S.W., and M.Com.
  • Research Programmes: Ph.D., D.Lit., (All branches)